Registration Desk Open
- 9:00 am – 6:00 pm
2018 InvestmentNews Pre-Conference Workshop: Adviser Compensation & Staffing
1:00 pm – 4:00 pm
*additional registration required to attend ($150)
Presenters: Mark Bruno, associate publisher, InvestmentNews & Matthew Sirinides, senior research analyst, InvestmentNews
Key findings from the InvestmentNews Adviser Compensation & Staffing Study: The InvestmentNews Research team will present exclusive data and highlights from its bellwether benchmarking study that will identify best practices for setting and structuring compensation and benefits packages throughout your organization.
Specifically, this workshop will examine how top firms are now aligning compensation and incentives with broader goals for firm growth and development. InvestmentNews Research will also reveal the latest pay levels for the most commonly held positions across the industry – and examine how these plans are designed to ensure long-term success.
Elite Advisor Summit
- 12:30 pm – 4:45 pm
*For Qualified Advisors who are Members of Carson Group
Description: The advisor landscape is changing, and never before have the opportunities in our profession been greater. Hear best practices from one of the nation’s fastest-growing firms and share ideas, opportunities, focus areas, and challenges with other top advisory firms.
- 10:00 am – 5:00 pm
Description: Sit down, 1-on-1, with a Carson Group expert in our lounge area to share your biggest challenges and opportunities – and receive expert advice from a specialist who will help you develop a game plan in 2018. Stay tuned for details on how to reserve your spot on Wednesday.
(IQ Breakouts) – Let’s Talk about Tech: Avoiding Information Overload
- 2:30 pm – 3:00 pm
Speaker: Ben Mathis, Chief Information Officer, Carson Group
Description: Most advisors find themselves scratching their heads when it comes to integrating technology into their business. Between navigating endless software solutions, investing capital aimlessly at new tools, and falling behind on the latest and greatest tech trends, advisors need one thing above all else: a clear game plan for tackling their technology.
In this session, Ben Mathis, Chief Information Officer at Carson Group, will share some of the biggest obstacles advisors face when taking on tech, the key questions that can provide clarity on your firm’s direction and, most importantly, how firms can create their own roadmap to success. Advisors will hear first-hand lessons of how Carson Wealth navigated the complexity of integrating technology, how to start with the client and work backwards, and what is on the horizon for tech in our profession.
(IQ Breakouts) – Catching Culture: Key Attributes of the Strongest Teams
- 3:00 pm – 3:30 pm
Speaker: Kelsey Ruwe, Vice President of Talent, Carson Group
Description: As small business owners, advisors and their teams face a formidable opponent in the growth of their firm: larger organizations that offer big compensation packages, limitless perks and edgy work environments, all in an effort to attract top talent.
In this session, Carson Group’s Vice President of Talent will share the biggest mistakes advisors make in creating a “culture” and explain the key characteristics and behaviors advisors must adopt to turn “culture” from a collection of empty words into a tangible force that unites teams, aligns infrastructure and improves moral.
In this session you can expect the following objectives and takeaways:
- A dialogue and definition of what “culture” is – and isn’t
- We’ll dive into the key attributes of what makes a strong culture – and what makes a culture weak
- We’ll provide examples of some of the things we’ve done at Carson Group (and ideas from other member firms) on ways we strengthened our culture
- We’ll close with a few tips, tools, and take-aways to turn a culture around (or define it for the first time)
- 3:30 p.m. – 3:45 pm
(IQ Breakouts) – Stay Focused and Simplify: 3 Ways to Move the Needle with Your Marketing
- 3:45 p.m. – 4:15 p.m.
Speaker: Joe Steuter, Vice President, Marketing Communication and Melissa Mroczek , Vice President, Advisor Marketing
Description: Building a brand that investors inherently trust is not as easy as it once was. With more exposure to new services, more ways to educate and evaluate options, and less time to make decisions, attracting new clients has become as much of a science as it is an art.
In this session, Melissa Mroczek, Vice President of Advisor Marketing for Carson Group, and Joe Steuter, Vice President of Marketing Communication for Carson Group, share their unique perspective on what potential clients are looking for from their advisor and, more importantly, how firms can eliminate the complexity of their marketing plan by focusing on three needle-moving activities to drive more conversions: email campaigns, blogging, and social media. Advisors and their teams will walk away with a simple marketing action plan that drives better ROI and reduces ADD (Advisor Distraction Disorder).
(IQ Breakouts) – Inside the Coach Roundtable: The Invisible Influencers Shaping Your Firm’s Future
- 4:15 p.m. – 4:45 p.m.
Speaker: Carson Group Executive Business Coaches
Description: Have you ever wanted to jump inside the mind of someone who sees things you can’t, as an advisor? In this session, our panel of Executive Business Coaches will help you escape from the proverbial “island” so many advisors find themselves on, wondering what others are doing to grow their business and find balance.
Through their unique lens, the Carson Group coaches will unveil the biggest trends they’re noticing through talking with hundreds of advisor firms across the country. Get an insider’s perspective at the seat of the coach’s roundtable and discover the most common challenges plaguing advisor growth, the biggest complexities facing teams, and the taboo questions most advisors need to answer.
First Time Attendee Reception
- 5:15 pm – 6:00 pm
Is this your first time attending Excell? Then you won’t want to miss this session. You will meet fellow first time attendees as well as our Executive Business Coaches. We will highlight the agenda for the next few days.
Opening Night Reception – Live with Blues Traveler
- 6:00 pm – 9:00 pm
Grammy Award-winning rock band Blues Traveler has topped the charts with singles including “Hook” and “Run-Around.” Since they rose to stardom in the early ’90s, they have appeared at Woodstock ’94 and later became the opening act for The Rolling Stones.
Registration Desk Open
- 7:00 am – 6:30 pm
- 7:00 am – 8:30 am
- 8:30 am – 12:00 pm
Where Do Ideas Come From: Learn How Silicon Valley’s Most Exciting Startups Come Up with Their Ideas and How They Turn Those Ideas into Reality
Presented by: Marc Randolph, Netflix Co-Founder, Executive Mentor and Angel Investor
Title: Where Do Ideas Come From: Learn How Silicon Valley’s Most Exciting Startups Come Up with Their Ideas and How They Turn Those Ideas into Reality
Description: Anyone who has taken a shower has had an idea. But how do you turn those ideas into reality? Netflix Founder and startup CEO Marc Randolph will share dozens of tips, tricks and stories drawn from his 4 decades as an entrepreneur that will help you more easily come up with innovative ideas, validate them, and get your new venture off the ground. Equal parts inspiration, start up stories, and practical tips, it’s a message that resonates equally well with students, early stage entrepreneurs, and any businessperson looking to bring innovation to their business. You’ll laugh, you’ll cry, you’ll wonder who the hell comes up with this crap!
- 9:45 am – 10:15 am
- 10:15 am – 12:00 pm
Keynote: Ron Carson, Founder and CEO, Carson Group & Paul West, Managing Partner, Carson Wealth Management
Title: Confronting the F-Word: Reframing Advisor Value
Description: As the profession moves towards increased transparency, your clients are demanding straightforward fees, clear explanations and, most importantly, a new definition of the value you provide. In this session, Ron Carson, CEO and Founder of Carson Group, and Paul West, Managing Partner of Carson Wealth, share helpful sound bites and real-world examples of how to confront the F-word: fees. Hear how these two top advisors from a Barron’s Hall-of-Fame firm handle client fee objections and reframe the conversation to focus on the alpha beyond investment management.
Keynote: Arianna Huffington, Founder & CEO, Huffington Post
Title: The Sleep Revolution
Description: In an increasingly fast-paced and hyper-connected world, sleep deprivation has become a global epidemic, with devastating effects on our health, our performance and our relationships. In this talk, Arianna Huffington—New York Times best-selling author and president and editor-in-chief of the Huffington Post Media Group—offers a sweeping exploration of sleep, from its rich history to the latest science, with an emphasis on how it can transform our lives. Through personal stories and specific, science-backed tips and recommendations, Huffington addresses the most critical issues with her audience: why we sleep, why we need it, what happens when we don’t get enough, and how to get more, so we can take control of our lives and live more fully.
- 12:00 pm – 1:00 pm
Women in Wealth Summit
- 12:00 pm – 1:30 pm
Presented by: Keynote Speaker Aundrea Wilcox and Carson Group Women’s Panel
Description: Female executives find themselves in an influential position. In our profession, women in wealth have the opportunity to change the face of how advisors provide financial advice. Despite accounting for less than 10% of the profession’s advisor community, women bring unique perspective and skillset to connecting with people, making them more effective wealth advisors than many men.
During this two-part summit for female advisors, entrepreneur Aundrea Wilcox, author of Startup Savvy and Superwoman Smarts, will share the five principles of building a more compelling connection with clients and how women can grow their business while also maintaining life balance with family, health, friends, and a career you love. Following Aundrea’s presentation, a panel of Carson Group’s top female advisors will discuss some of the biggest challenges facing the growth of their business and the life-changing lessons learned as female business owners.
- 1:00 pm – 3:00 pm
After lunch, we’ll feature a full afternoon of TED-like breakout sessions.
- 3:00 pm – 3:15 pm
General Session (90 mins)
- 3:15 pm – 4:45 pm
Keynotes: Ron Carson, Howard Tullman
Description: We’ll conclude the day in general session with futurist Howard Tullman, and Carson Group Founder and CEO Ron Carson, who will tie it all together and share what the nation’s top advisory firms are focusing on in 2018 and beyond.
- 4:45 pm – 6:00 pm
Unwind after a productive day with cocktails, conversation, and continued networking.
- 6:30 pm – 9:00 pm
Registration Desk Open
- 7:00 am – 12:30 pm
- 7:00 am – 8:30 am
- 8:30 am – 9:45 am
Keynote: David Goggins, Navy SEAL and Endurance Athlete
Description: Former Navy SEAL, David Goggins, who now serves as a motivational speaker and is widely considered one of the greatest endurance athletes in the world, will reflect on his life’s journey to summarize what it has taught him about personal accountability and the power of sheer resolve.
- 9:45 am – 10:05 am
General Session (120 mins)
- 10:05 am – 12:00 pm
- 10:05 am – 10:45 am
Title: INDUSTRY POWERHOUSE PANEL
Panelists: Ron Carson, CEO and Founder, Carson Group, Matt Chisholm, Fidelity, Mark Hurley, Aaron Klein, C0-Founder and CEO, Riskalyze, Robert Moore, CEO, Cetera
Description: During this insightful discussion Ron Carson, CEO and Founder of Carson Group, industry executives and thought leaders will provide their point of view on the invisible factors shaping our profession – and what advisors need to address in their business to stay competitive and compelling. Ron Carson will be joined by Matt Chisolm of Fidelity, Robert Moore of Cetera Financial Group, Aaron Klein of Riskalyze, and Mark Hurley of Fiduciary Network LLC. Together, they’ll share insight on where our industry is headed, the factors advisors should seriously consider in the growth of their practice, and what major trends will affect the future of our profession.
- 10:45 am – 11:30 am
Title: Blockchain Technology
Speaker: Jeff Spring, CEO and Principal of Selva
Description: Blockchain is a technology shift of the magnitude of the World Wide Web itself. Learn what the technologies are, what challenges exist in the arena of blockchain today (market maturity) and where the future will take us. Hear specifics regarding what’s going to change in the financial advisor world due to this shift and how Carson Group is preparing advisors for this bold new world.
- 11:30 am – 12:00 pm
Title: Fresh Out of College to Forbes Top 50 Next Gen Advisor: How a New Advisor Built at $100M Business in 3 Years
Speaker: Ron Carson and Zac Ritchey
Description: Hear the powerful success story of how a college graduate, Zac Ritchey, who joined Carson Wealth in 2015 has grown his book to over $100M of advisory assets. Joined by Ron Carson, Zac will discuss the importance of establishing an advisor growth path for younger, new advisors, and how a strong firm value proposition is the critical piece for a talented new advisor to achieve exponential growth and success.
Grab & Go Lunch
- 12:00 pm – 1:00 pm