May 30 - June 1, 2018

Aria Resort and Casino | Las Vegas

See Advisor Agenda
Registration Desk Open
  • 9:00 am – 6:00 pm

Mastering the Essential 7 (First time attendees must attend this session)
  • 12:30 pm – 3:00 pm

Description: This session will focus on implementing Carson Group Coaching’s core concepts, from Blueprinting your personal and professional life to growing your business through passion prospecting. It will serve as an introduction to many of the best practices Carson Group Coaching teaches and will help you assist your advisor in the implementation of Blueprinting, enhancing your client experience, building your team, fine-tuning your systems and operations, and many other areas such as productivity and time management. Lunch will be provided for those participating in this session. Note: Content is not geared towards Associate Wealth Advisors.

Networking by the Numbers
  • 12:30 pm – 3:00 pm

Description: It can be hard to find like-minded firms and team members who share ideas and want to network. In this session, Diana Koger and Mindy Dalrymple, Carson Group Coaching’s Client Relationship Specialists, will help facilitate introductions to peers and connect on issues related to your firm size, type, and set of challenges. Note: Content is targeted for team members who have attended at least one previous Excell conference.

Meet the Experts Lounge
  • 10:00 am – 5:00 pm

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This dedicated space will allow advisors to sit down, one-on-one, with various subject matter experts and get answers to their most burning challenges. Topics will include practice management, technology, marketing, financial planning, investment strategy and more. Stay tuned for details on how to RSVP for your one-on-one consultation.

IQ (Implementation Quotient) Breakouts
  • 3:00 pm – 4:45 pm

Speaker: Ben Mathis, Chief Information Officer, Carson Group

Description: Most advisors find themselves scratching their heads when it comes to integrating technology into their business. Between navigating endless software solutions, investing capital aimlessly at new tools, and falling behind on the latest and greatest tech trends, advisors need one thing above all else: a clear game plan for tackling their technology. In this session, Ben Mathis, Chief Information Officer at Carson Group, will share some of the biggest obstacles advisors face when taking on tech, the key questions that can provide clarity on your firm’s direction and, most importantly, how firms can create their own roadmap to success. Advisors will hear first-hand lessons on how Carson Wealth navigated the complexity of integrating technology, how to start with the client and work backwards, and what is ton the horizon for tech in our profession.

Catching Culture: Key Attributes of the Strongest Teams

Speaker: Kelsey Ruwe, Vice President of Talent, Carson Group

Description: As small business owners, advisors and their teams face a formidable opponent in the growth of their firm: larger organizations that offer big compensation packages, limitless perks and edgy work environments, all in an effort to attract top talent. In this session, Carson Group’s Vice President of talent will share the biggest mistakes advisors make in creating a “culture” and explain the key characteristics and behaviors advisors must adopt to turn “culture” from a collection of empty words into a tangible force that unites teams, aligns infrastructure and improves moral.

Stay Focused and Simplify: 3 Ways to Move the Needle with Your Marketing
  • 3:45 p.m. – 4:15 p.m.

Speaker: Joe Steuter, Vice President, Marketing Communication and Melissa Mroczek, Vice President, Advisor Marketing

Description: Building a brand that investors inherently trust is not as easy as it once was. With more exposure to new services, more ways to educate and evaluate options, and less time to make decisions, attracting new clients has become as much of a science as it is an art. In this session, Melissa Mroczek, Vice President, Advisor Marketing and Joe Steuter, Vice President, Marketing Communication for Carson Group, share their unique perspective on what potential clients are looking for from their advisor and, more importantly, how firms can eliminate the complexity of their marketing plan by focusing on three needle-moving activities to drive more conversions: email campaigns, blogging, and social media. Advisors and their teams will walk away from a simple marketing action plan that drives better ROI and reduces ADD (Advisor Distraction Disorder).

Inside the Coach Roundtable: The Invisible Influencers Shaping Your Firm’s Future
  • 4:15 p.m. – 4:45 p.m.

Speaker: Carson Group Executive Business Coaches

Description: Have you ever wanted to jump inside the mind of someone who sees things you can’t, as an advisor? In this session, our panel of Executive Business Coaches will help you escape from the proverbial “island” so many advisors find themselves on, wondering what others are doing to grow their business and find balance. Through their unique lens, the Carson Group coaches will unveil the biggest trends they’re noticing through talking with hundreds of advisor firms across the country. Get an insider’s perspective at the seat of the coach’s roundtable and discover the most common challenges plaguing advisor growth, the biggest complexities facing teams, and the taboo questions most advisors need to answer.

First Time Attendee Reception
  • 5:15 pm – 6:00 pm

Is this your first time attending Excell? Then you won’t want to miss this session. You will meet fellow first time attendees as well as our Executive Business Coaches. We will highlight the agenda for the next few days.

Opening Night Reception – Sponsored by CNL
  • 6:00 pm – 9:00 pm

It’s Vegas, so we’ll kick things off in style. Network with your fellow attendees and enjoy the atmosphere. Blues Traveler will perform at this private event.

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Registration Desk Open
  • 7:00 am – 6:30 pm

  • 7:00 am – 8:30 am

General Session
  • 8:30 am – 12:00 pm
Where Do Ideas Come From: Learn How Silicon Valley’s Most Exciting Startups Come Up with Their Ideas and How They Turn Those Ideas into Reality

Presented by: Marc Randolph, Netflix Co-Founder, Executive Mentor and Angel Investor

Title: Where Do Ideas Come From: Learn How Silicon Valley’s Most Exciting Startups Come Up with Their Ideas and How They Turn Those Ideas into Reality

Description: Anyone who has taken a shower has had an idea.  But how do you turn those ideas into reality?  Netflix Founder and startup CEO Marc Randolph will share dozens of tips, tricks and stories drawn from his 4 decades as an entrepreneur that will help you more easily come up with innovative ideas, validate them, and get your new venture off the ground.  Equal parts inspiration, start up stories, and practical tips, it’s a message that resonates equally well with students, early stage entrepreneurs, and any businessperson looking to bring innovation to their business.  You’ll laugh, you’ll cry, you’ll wonder who the hell comes up with this crap!

  • 9:45 am – 10:15 am

General Session
  • 10:15 am – 12:00 pm

Keynote: Ron Carson, Founder and CEO, Carson Group & Paul West, Managing Partner, Carson Wealth Management

Title: Confronting the F-Word: Reframing Advisor Value

Description: As the profession moves towards increased transparency, your clients are demanding straightforward fees, clear explanations and, most importantly, a new definition of the value you provide. In this session, Ron Carson, CEO and Founder of Carson Group, and Paul West, Managing Partner of Carson Wealth, share helpful sound bites and real-world examples of how to confront the F-word: fees. Hear how these two top advisors from a Barron’s Hall-of-Fame firm handle client fee objections and reframe the conversation to focus on the alpha beyond investment management.

Keynote: Arianna Huffington, Founder & CEO, Huffington Post

Title: The Sleep Revolution

Description: In an increasingly fast-paced and hyper-connected world, sleep deprivation has become a global epidemic, with devastating effects on our health, our performance and our relationships. In this talk, Arianna Huffington—New York Times best-selling author and president and editor-in-chief of the Huffington Post Media Group—offers a sweeping exploration of sleep, from its rich history to the latest science, with an emphasis on how it can transform our lives. Through personal stories and specific, science-backed tips and recommendations, Huffington addresses the most critical issues with her audience: why we sleep, why we need it, what happens when we don’t get enough, and how to get more, so we can take control of our lives and live more fully.

  • 12:00 pm – 1:00 pm

Team Track: Tips for Team Building
  • 1:00 pm – 2:00 pm

Facilitated by:  Client Service Team and Executive Business Coaches

Description: Every workplace has a unique dynamic just as every team creates its own culture. In this session, the Carson Group Coaching team will share tips on how to strengthen the bond with among your team and execute team outings to create a work environment that inspires.

Understanding Why & How Prospects Choose Advisors
  • 2:00 pm – 3:00 pm

Description: Brad Shepard, Head of Advisor Innovation at WisdomTree and the founder of Kredible, will challenge advisory firms to truly think about the customer acquisition process differently and provide tangible next steps to potentially enhance their practice. Building upon a research process involving thousands of investors WisdomTree, through its Kredible offering, is decoding the life event triggers that can lead to a prospect selecting a firm for that critical first meeting.

  • 3:00 pm – 3:15 pm

General Session (90 mins)
  • 3:15 pm – 4:45 pm

Keynotes: Ron Carson, Howard Tullman

Description: We’ll conclude the day in general session with futurist Howard Tullman, and Carson Group Founder and CEO Ron Carson, who will tie it all together and share what the nation’s top advisory firms are focusing on in 2018 and beyond.

Exhibitor Reception
  • 4:45 pm – 6:00 pm

Unwind after a productive day with cocktails, conversation, and continued networking.

Dinner – On Your Own
  • 6:30 pm – 9:00 pm

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Registration Desk Open
  • 7:00 am – 12:30 pm

  • 7:00 am – 8:30 am

General Session
  • 8:30 am – 9:45 am

Keynote: David Goggins, Navy SEAL and Endurance Athlete

Description: Former Navy SEAL, David Goggins, who now serves as a motivational speaker and is widely considered one of the greatest endurance athletes in the world, will reflect on his life’s journey to summarize what it has taught him about personal accountability and the power of sheer resolve.

  • 9:45 am – 10:05 am

General Session (120 mins)
  • 10:05 am – 12:00 pm

  • 10:05 am – 10:45 am


Panelists: Ron Carson, CEO and Founder, Carson Group, Matt Chisholm, Fidelity, Mark Hurley, Aaron Klein, C0-Founder and CEO, Riskalyze, Robert Moore, CEO, Cetera

Description: During this insightful discussion Ron Carson, CEO and Founder of Carson Group, industry executives and thought leaders will provide their point of view on the invisible factors shaping our profession – and what advisors need to address in their business to stay competitive and compelling. Ron Carson will be joined by Matt Chisholm of Fidelity, Robert Moore of Cetera Financial Group, Aaron Klein of Riskalyzeand Mark Hurley of Fiduciary Network LLC. Together, they’ll share insight on where our industry is headed, the factors advisors should seriously consider in the growth of their practice, and what major trends will affect the future of our profession.

  • 10:45 am – 11:30 am

Title: Blockchain Technology

Speaker: Jeff Spring, CEO and Principal of Selva

Description: Blockchain is a technology shift of the magnitude of the World Wide Web itself. Learn what the technologies are, what challenges exist in the arena of blockchain today (market maturity) and where the future will take us. Hear specifics regarding what’s going to change in the financial advisor world due to this shift and how Carson Group is preparing advisors for this bold new world.

  • 11:30 am – 12:00 pm

Title: Fresh Out of College to Forbes Top 50 Next Gen Advisor: How a New Advisor Built at $100M Business in 3 Years

Speakers: Ron Carson and Zac Ritchey

Description: Hear the powerful success story of how a college graduate, Zac Ritchey, who joined Carson Wealth in 2015 has grown his book to over $100M of advisory assets. Joined by Ron Carson, Zac will discuss the importance of establishing an advisor growth path for younger, new advisors, and how a strong firm value proposition is the critical piece for a talented new advisor to achieve exponential growth and success.

Grab & Go Lunch
  • 12:00 pm – 1:00 pm

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