How Advisors Can Create a Content Strategy That Will Move the Needle in 2020

Content marketing is no longer as simple as updating your blog a couple times a month

Nowadays, it seems like every other advisor has a Twitter account, Facebook page, podcast, five newsletters and three blogs (one for each persona, of course). Is it even worth throwing your hat into the content marketing ring if it’s just going to get lost in a pile with thousands of others?

Content marketing is no longer as simple as updating your blog a couple times a month and sending out a newsletter whenever you feel like it. In today’s crowded world of marketing-savvy advisors, you need a strategy in order to stand out.

Join Cameron Carlow, Carson’s Content Director, and Zach McDonald, Carson’s Advertising Director, as they explore the unique ways advisors are making their voices heard today and help you consider how you can get more ROI on your marketing dollars.

You’ll learn:

  • The 3 phases of effective content strategy
  • The 11 most common investor personas that can help bring a laser-focus to your marketing
  • The anatomy of a great blog post
  • How to build a content calendar that is both prospect- and SEO-friendly

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