9 Tips to Attracting and Retaining Young Talent

financial advisor retaining young talent

When is the best time to hire? Will you know once the need arises?

At Carson Group Coaching, our Executive Business Coaches have found that most advisors look to hire when they are feeling overwhelmed by a stress-filled workload. In reality, however, the best time to add team members lies in the sweet spot between “I’m just about at capacity” and “I want to grow.”

Does this describe where you are right now? If so, you should begin thinking about your firm’s most pressing personnel needs. Several positions we’ve seen trending in the past year have involved young, bright professionals taking the lead on technology, paraplanning, client education and marketing. Check out our list below of nine tips for onboarding the next generation.

1. Double Check Your Systems

Before you go through the process of looking for someone to assume daily responsibilities, ensure you have reviewed your standardized processes, completed appropriate updates and collected documents in one place for easy reference. The goal is to streamline training time while still giving a new stakeholder all the tools they need to be productive.

2. Write a Clear Job Description

Tailor your traditional postings when seeking younger talent. While it’s important to highlight necessary qualifications and job duties, you should also emphasize how vital this role will be to the growth of your business. Additionally, consider mentioning culture, values and community involvement in your ad. If you want to attract young professionals, you must speak their language and connect accordingly.

3. Know Where to Post

Tech natives will almost exclusively look online to find potential openings. So, go where they are! Share available positions on apps, through your social media accounts and on websites such as Indeed and LinkedIn. When possible, enable people to search for and submit applications via smart phone or tablet.

4. Seek Interns Who Adopt a Long-Term Mentality

Carson Group has had significant success with our intern-to-hire program. Utilizing our ties with local universities, we’ve been able to onboard soon-to-be-graduates who regularly transition to full-time stakeholders upon degree completion. Still not convinced? Think of an internship as an extended interview!

5. Use Hiring Tools to Filter Ideal Candidates

Clarity can be difficult if torn between a few solid applicants. Tests such as DISC, Topgrading, Wonderlic and Gallup’s StrengthsFinder not only provide you with some information about the personalities and abilities of your candidates, they also offer insight into how well they may acclimate to your current culture, particularly when considering generational variances.

6. Uncover Motivators

Millennials born between 1982 and 2000 have differing priorities than Baby Boomers or Gen Xers. Their motivators aren’t limited to compensation and employee benefits, as they also rank pride in their work, flexible schedules, trust in leaders and professional development as top concerns.

Download our Getting to Know Me form as a tool for your next new hire.

7. Create a 1-Week Game Plan

Accepting a new position is intimidating for anyone. Relieve some of this stress by coordinating a warm welcome and preparing an hour-by-hour training schedule for at least the first week. If ambitious, outline a plan for their first month, slowly increasing their assignments and reducing supervised time. Research proves that if your new hire has a positive, engaging experience in the first few weeks, you drastically decrease chances of burnout and turnover.

8. Set Expectations & Establish Personal Growth Goals

The quickest way to turn a hire into a superstar is much easier than you think. Simply spell out your expectations early, give realistic milestones/timelines and check in frequently. This strategy will be particularly beneficial to those just entering the workforce who are eager to impress but lack the experience to intuitively identify your objectives.

9. Future Proof Your Business

Studies suggest it costs six to nine months of a stakeholder’s salary to hire and train a replacement. As if the headache of turnover wasn’t enough, the dollars and cents behind it are downright scary. Give your team members a reason to stay by providing a progressive career path, rather than a stagnant, unchallenging existence within your firm. The seed that knows, grows.

Health experts say that if you drink only when you’re thirsty, you’re too late. The same should go for your hiring process. One fundamental key to building a sustainable business is hiring in advance of the real need, allowing you to move forward instead of continually playing catch up. The faster you adopt this mindset, the faster your business will reap the benefits.

I’ll leave you with the words of Simon Sinek, who said, “Hire people inspired to achieve something big over people who demand something big before they feel inspired.” And, who’s better receptive to this lesson than the younger generation entering the workforce today?

Reframe the way your firm connects with potential hires, hire for attitude, set proper expectations, and you’ll never have to look for talent again. They’ll look for you.

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