Zach McDonald

Director, Editorial & Advertising

Zach is a big fan of advisors and believes in what they do. He is primarily responsible for overseeing the content production arm of the marketing team in order to help advisors communicate their value clearly.

Practice Management

Does Your Advisory Firm Need to Worry About the California Consumer Privacy Act?

Posted on October 31, 2019
When the GDPR went into effect on May 25, 2018, more than $8 billion worth of lawsuits were filed in one day against Facebook and Google alone. Ticketmaster soon …

Marketing & Business Development

What Are Lead Gen Ads on Facebook and How Can Advisors Use Them?

Posted on September 4, 2019
Facebook ads are becoming more and more user-friendly and universally adopted, and it’s easy to see why. Facebook allows advertisers to be very specific with their targeting.  Sure, they …

Marketing & Business Development

Advisors, Don’t Waste Your Time and Money on Content Marketing

Posted on August 20, 2019
Content marketing has two aspects: Content Marketing And if not executed properly, it can be a waste of two things: Time Money Think of content as the bait and …
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