Sonya Dreizler is a speaker, financial advisor, advocate, consultant and a true leader in our profession.

Though her father who was one of the pioneers of socially responsible investing, Sonya had no desire to enter the financial services industry herself. She stumbled into it because that’s where the jobs were when she first moved to San Francisco. A one-year commitment with an RIA turned into a 13-year career that included becoming the firm’s COO and CEO.

After her firm was acquired, Sonya decided to focus on consulting and help other firms with ESG and SRI investing. She also launched a project called Do Better that challenges firms and advisors to think differently and more seriously about sexual assault and harassment within the industry.

In this episode of Framework, we talk about everything from cooking and dragon boat racing, to how we can be better advocates for others in our professional lives. As we think about the trends impacting the industry right now, professionals like Sonya play a huge part in moving the profession forward.

“A code of conduct alone is not quite enough. There has to be a code of conduct and an enforcement mechanism and actual enforcement.  Conference leadership needs to address it and talk about why it’s there. ~ @SonyaDreizler

Main Takeaways

  • Even though most of us want to believe that we’re on board with gender equality, we’re still operating with outdated stereotypes that make it challenging for women in the financial services industry; if they even get into the industry at all.
  • Creating a code of conduct isn’t enough. We have to create enforcement mechanisms and have leadership in place that will actually enforce the code.
  • Socially responsible investing is typically more values-based. And SRI managers will often use ESG data to create portfolios that reflect either the fund’s or a client’s values.
  • Don’t assume that a client knows what socially responsible investing is. Advisors shouldn’t wait for clients to ask about it—they should have a plan for educating their clients and bringing these options to them.
  • Communication is critical. Advisors who are able to communicate their value in the client’s language will be more successful and trend toward longer, more enduring and meaningful relationships with their clients.

Links and Important Mentions

Get Your Free Blueprinting Guide

The first step to setting up the framework of your business is to have the right blueprint. But knowing what goes into that blueprint is half of the battle. We put together a free resource that you can use to set your firm down the right path.

Go to CarsonGroupCoaching.com to get your free blueprinting guide.

Subscribe and Stay in Touch

 

Sonya Dreizler is not affiliated with Carson Partners or CWM, LLC. Opinions expressed by Ms. Dreizler during the Framework podcast may not be representative of Carson Partners or CWM, LLC.

AUTHOR

Jamie Hopkins

Managing Director, Carson Coaching
ESQ., MBA, CFP®, LLM, CLU®, ChFC®, RICP®
facebook twitter linkedin mail print
Share Post: facebook twitter linkedin mail print
Recent Posts
Blog

An Introverted Financial Advisor’s Guide to Asking for Client Referrals

By: J.J. Peller
Referrals are essential to your business’s growth. I’ve worked with coaches who say some of their best clients have come from referrals. Yet when I ask about their strategy for…
jamiehopkins

Rethinking Fees and Challenging the Status Quo with Rick Ferri

By: Jamie Hopkins
This week, Jamie Hopkins talks with Rick Ferri, a CFA who is rethinking the way we charge clients and how we provide service as financial professionals. Rick went from the…
jamiehopkins

Fearless Investing and Continual Innovation with Aaron Klein

By: Jamie Hopkins
This week, Jamie Hopkins talks with Aaron Klein. Aaron is the founder and CEO of Riskalyze and a Snappy Kraken board member. Since founding Riskalyze nearly a decade ago,  Aaron…
jamiehopkins

Framework: Consistency, Process and Coaching Champions with Bob Bowman

By: Jamie Hopkins
This week, Jamie Hopkins talks with legendary coach Bob Bowman. Bob is the current head coach of the Arizona State University swim team and the head coach for the U.S.…
1 2 3 59