News Item

Carson Launches Digital Storefront with On Demand Print, Design Service for Partner Firms

Posted on July 23, 2019

Omaha, NE – July 23, 2019 Carson, one of the fastest growing financial services firms in the country, today announced a partnership with Lincoln, Nebraska-headquartered Firespring, an innovative industry leader of print fulfillment services.

Firespring’s established software and printing capabilities enable Carson to scale print services to best serve its 108 partner locations and 18 Carson Wealth locations. Partners will have as close to on-demand storefront for printing as possible, without the hassle of bidding out projects locally and managing vendors.

The Carson-Firespring partnership enables Carson’s internal design agency to focus on strategic rebranding and lead generation projects for partners, while providing new design collateral. Partner firms and their advisors will be able to shift attention from marketing and put increased focus on what’s really important—their clients.

Carson’s design team of 18 designers and content specialists currently work on branding and marketing efforts for partners across the Carson network, from developing value propositions to designing new websites, advertisements, videos, logos, brochures and more. A strategy team of 13 helps partners with online marketing, content and lead generation to power growth from the digital side.

With the addition of Firespring as a strategic partner, Carson’s partner firms now have access to:

  1. Updated and enhanced storefronts
  2. Quicker turn-around times
  3. Elevated customer support with a dedicated customer service team for Partners
  4. Online ordering for signage
  5. Scaled (up or down) quantities of print collateral

“We chose Firespring as our partner because they are a vibrant values-based company with a great national focus and reputation who is well positioned to grow with us,” said Jud Mackrill, Chief Marketing Officer of Carson Group. “Not only is print not dead, but it’s being used in fresh ways by client-centric advisory firms looking to generate new business with a close eye toward their ROI (return on investment). Firespring has developed an excellent user experience and interface that eliminates paperwork and order forms, and allows our creative team to spend more time creating custom-branded design work for our partners.”

“As a national leader in the printing industry for more than 25 years, we are excited to partner with Carson in providing first-class printing that doubles down on its marketing services,” said Ryan Henkel, Senior Vice President of Firespring.

Carson and Firespring are both mainstays of the Nebraska community, in business for 36 and 27 years, respectively. The companies are independently owned and operated.

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