Five Takeaways From the Fed Meeting

Posted on September 21, 2023
The Federal Reserve (Fed) chose to pause on interest rate hikes at their September meeting, leaving the federal funds rates unchanged at 5.25-5.50%. This was not unexpected, but the …
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12 Questions Every Advisor Should Ask When Building a Winning Content Marketing Strategy

By: Carson Group
Content marketing’s scope and importance keeps growing and growing. It includes videos, commercials, blogs, social media and more. Some advisors do it really well, but we’ve seen a lot …

The Savvy Advisor’s Guide to Retargeting

By: Carson Group
Let’s say a consumer visits your site. Maybe they poke around on a few pages, read about your firm – it sparks their interest. But they leave your site …

What Kind of Results Should Advisors Expect from Digital Advertising?

By: Carson Group
You’ve heard us say it before, and you’ll hear us say it again: Digital advertising is an excellent way to boost awareness of your firm and generate leads. Platforms …

What Are Lead Gen Ads on Facebook and How Can Advisors Use Them?

By: Carson Group
Facebook ads are becoming more and more user-friendly and universally adopted, and it’s easy to see why. Facebook allows advertisers to be very specific with their targeting.  Sure, they …

What Makes an Advisor Homepage Great?

By: Carson Group
The following is a guest post written by Samantha Russell, Head of Marketing at Twenty Over Ten, one of our favorite website platforms for financial advisors. We all know …

Advisors, Don’t Waste Your Time and Money on Content Marketing

By: Carson Group
Content marketing has two aspects: Content Marketing And if not executed properly, it can be a waste of two things: Time Money Think of content as the bait and …
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