In today’s episode of Framework, Jamie talks with Lazetta Braxton. Lazetta has been deeply involved with the CFP industry for a long time. She’s on the board for AAAA Foundation as well as making regular appearances on CNBC.  Lazetta is a leading figure in the diversity and inclusion front for the industry, challenging firms to #dothework on cultural competency and diversity.

Growing up in a family that had to take on a lot of debt to keep up with the bills, Lazetta was determined to figure out the mechanisms that keep people in the cycle of debt. To that end, she attended the University of Virginia to study finance and to be around wealth in hopes of better understanding it.

She began her career on the accounting side of business, but slowly moved into investments and wealth management. Financial planning didn’t come into the picture until after she earned her MBA, at which time she started looking at financial planning in a more holistic way than was being done at the time.

Lazetta talks with Jamie about how her career evolved, teaching people cultural competency, diversity in the financial services industry, and how to be transparent in the right ways.

(44:37) “You have to show people and teach people cultural competency. Even if you show them that, it doesn’t mean that you’re going to be received. We can really tell if you’re authentic or not. That’s why I always tell firm leaders that you are your best marketing, your people are, we can’t do that for you. You’ve got to do the work. ~ @lazettabraxton

Main Takeaways

  • Closing the wealth gap is an important mission for many African American CFPs
  • Transparency is the name of the game when working with clients as you’re entering a very intimate part of their lives and they should feel open right from the beginning.
  • Supporting organizations and schools that help African Americans enter the CFP workforce is crucial in diversifying the available talent pool.
  • If your company is looking for diverse talent, make sure you ask yourself if you’re ready for that talent. Cultural competency is key in getting those people through the door.

Links and Important Mentions

Get a Free Coaching Call From a Carson Group Executive Business Coach

It’s important to get an outside perspective from inside the industry. Our executive business coaches have years of experience in building and growing advisory firms. In fact, our coaching members grow 2.5x the industry average over a two-year period.

So here’s our challenge to you: put a framework in place for your business by getting a free coaching call. One of the most important calls with your coach is the first one. And we’re giving it away for free.

Go to CarsonGroupCoaching.com/Framework to sign up for your free coaching call with a Carson Group Executive Business Coach.

Subscribe and Stay in Touch

facebook twitter linkedin mail print
Share Post: facebook twitter linkedin mail print
Recent Posts
Blog

5 Questions You Must Answer to Make the Right Decisions in Life and Business

By: J.J. Peller
What should I do? This is the question most of us start with when we want to figure out our next move in life and business. Unfortunately, it’s not …
Blog

Dr. Howard Liu: Reconnecting for Better Mental Health

By: Jamie Hopkins
Dr. Howard Liu has had a front-row seat to the mental health impacts of the pandemic through his work as a child psychiatrist and Chair of the University of …
Blog

Anthony Zhang: Turning Challenge into Opportunity

By: Jamie Hopkins
Serial entrepreneur Anthony Zhang launched his latest venture, Vinovest, a fintech for fine wine investing, in 2020, just before the pandemic took hold. The stock market soon fell 30%, …
Blog

Dr. Richard Thaler: The Psychology Driving Our Money Decisions

By: Jamie Hopkins
Why do we make the decisions we do when it comes to money? In today's episode of Carson Group and PIMCO's Retirement Income Series, behavioral economist Dr. Richard H. …
1 2 3 109