Ethan Goff

Associate Vice President, Partnership Development, Central North

In his role as Associate Vice President, Business Development – Central North, Ethan partners with advisors, helps identify areas they would like to improve, develop, or change, then solves for those items. Ethan does this by being attentive. He wants to hear more about you and your practice so he can better understand you professionally and provide effective solutions. Organization is very important to Ethan. This enables him to be more thorough and work more efficiently. Lastly, he is driven. Ethan will do whatever it takes to get the job done. He is no stranger to hard work and long hours. Nothing feels better to him than the sense of accomplishment after a job is done, and most importantly, when it’s done right.

Ethan has spent his entire professional career in the financial industry. He started at the University of Nebraska Omaha where he was part of an internship program which ranked in the top three internships across all industries by Vault Incorporated. After graduation, he was offered a full-time position at a Fortune 100 company and spent the next two years as an Advisor. Ethan was then recruited by a third-party asset manager where he expanded his knowledge and experience while working on a digital account opening tool. In less than three years, that product became the #1 strategy at the firm and grew to over $300M in AUM.

In his spare time Ethan loves to stay active. His favorite hobbies include: golf, snow skiing, traveling and spending time on the water.

Getting To Know Ethan

Favorite food

Bone-in ribeye

Favorite quote

“A man is only as good as his word.”

If Ethan could meet anyone, past or present, it would be

Leonardo Da Vinci

What motivates Ethan

Waking up every day with the opportunity to better himself from the day before

Favorite holiday


Something on Ethan’s bucket list

Play Augusta National Golf Club

Place Ethan would most like to visit


Executive Leadership

Brian Green

Senior Vice President, Corporate Strategy

Teri Shepherd


Janet Anderson

Chief Operating Officer, Carson Partners

Alex Rodawig

Managing Director & Head of Carson Wealth

Ben Mathis

Chief Information Officer

Jud Mackrill

Chief Marketing Officer

Kim Reed

VP, Finance & Accounting

Dan Tobin

Chief Risk Officer

Kelsey Ruwe

Chief of Staff

Nelly Carson

Chief Comfort Officer

Ron Carson

Founder & CEO

Scott Conroy

Managing Partner, Business Consulting & Training

Lantz Hunt

Chief Transformation Officer

Aaron Schaben


Executive Board

Teri Shepherd


Jim Brown

Board Member

Ron Carson

Founder & CEO

Kevin Bhatt

Board Member

Aaron Schaben


Coaching & Consulting

Gerry Herbison

Executive Business Coach

Jaclyn Peal

Vice President, Business Consulting

Jessica Harrington

Executive Business Coach

Jamie Hopkins

Managing Director, Carson Coaching

J.J. Peller

Business Coach

Joanna Swanson

Vice President, Advisor Development

Pam Burwell

Senior Operations Associate

Diana Koger

Client Relationship Specialist

Mindy Dalrymple

Client Relationship Specialist

Tammy Breitenbach

Executive Business Coach

Bobby Steinau

Vice President, Business Consulting

Michael Rose

Executive Business Coach

Greg Opitz

Executive Business Coach

Scott Conroy

Managing Partner, Business Consulting & Training

Jason Carver

Vice President, Mergers & Acquisitions

Sarah M. Cain

Vice President, Coaching & Consulting

Business Development