Joe leads Carson Group’s strategic internal and external communications, and is responsible for informing, engaging and inspiring Carson’s stakeholders. An avid writer, speaker, storyteller and strategist for award-winning brand campaigns, Joe has spent more than 15 years within marketing, communications and brand consulting.
For the majority of his 12-year career with Carson, Joe has enjoyed helping hundreds of advisors across the country tell better stories, command attention and connect in a more compelling way with their clients and prospects. Joe’s role also includes investor relations, media relations, community outreach, communications coaching and serving as the “voice” of CEO and founder Ron Carson. His perspective on messaging strategy has become a driving force behind Carson’s 20X growth in AUM – and its rise as a Barron’s Top 50 RIA and an Inc. 5000 fastest-growing private company.
Prior to joining Carson in 2010, Joe worked extensively in real estate and public relations, serving some of Silicon Valley’s most innovative SaaS companies. Throughout his career, he’s had the privilege to collaborate with high-profile celebrities and reputable media brands such as CNBC, Fox Business, Forbes, NBCUniversal, Yahoo! Finance, Reuters, Bloomberg, Kiplinger, The New York Times and The Wall Street Journal. His deep-seated passion emanates from a core belief that words carry significant power, that a message can move someone and that this long-lost art of molding an identity is perhaps one of the biggest competitive advantages for any business, regardless of its industry.
Outside of his career as Carson’s chief storyteller, Joe regularly escapes the Midwest to surf ocean waves around the world, hit up live concerts and explore new cities and countries. He spends his downtime reciting Disney movie lines, telling dad jokes, and dancing with his two daughters, Jolie and Nella.
Joe can be reached on LinkedIn, or you can follow him on Twitter, @joesteuter.