Laura Pierson

Managing Partner, Vice President of Events

Laura is a Managing Partner and Vice President of Events. She joined the firm in 2006. She leads the organization in all aspects of the business including top-line and bottom-line growth, day-to-day execution of strategic goals, and overall operations of several departments including marketing, events, executive business coaches, and client service. Her primary responsibility on a macro level is to ensure the direction of the company aligns with the mission of helping advisors find their purpose and realize their individual meaning for growth and success, both personally and professionally.

Laura has been a driving force in the financial services world for over 15 years, both on the advisor and institutional realms of the profession. She has over a decade of executive leadership experience and speaks to audiences of advisors and business owners about topics related to creating and sustaining team engagement, driving new business growth, and operational efficiency. She is also a frequently – sought after resource on the habits of elite advisors given the exclusive community of Carson Group Coaching members she serves.

Laura graduated Summa Cum Laude, Phi Beta Kappa from Drake University. Prior to joining Carson Group Coaching, she led the institutional retirement plans division for a major insurance and financial services company. Laura and her husband, have two beautiful little boys. In their pre-child life, you could find them globe-trotting to locations such as Costa Rica, Iceland, Italy, and other locations throughout Europe and the U.S. They hope to resume some of these travels in a couple decades when homework and paying for college aren’t their primary focus.

Areas of Expertise

  • Leading a Team
  • Compensation Strategy
  • Women in the Financial Industry

As Seen In:

Executive Leadership

Brian Green

Director of Enterprise Management

Teri Shepherd


Janet Anderson

VP, Operations

Alex Rodawig

Managing Director & Head of Carson Wealth

Ben Mathis

Chief Information Officer

Jud Mackrill

Chief Marketing Officer

Kim Reed

VP, Finance

Dan Tobin

Chief Compliance Officer

David Screnar

Chief Financial Officer

Kelsey Ruwe

VP, Talent

Nelly Carson

Chief Comfort Officer

Ron Carson

Founder & CEO

JoAnn Abt

Corporate Counsel

Scott Conroy

Managing Partner, Coaching & Consulting

Lantz Hunt

Chief Transformation Officer

Aaron Schaben


Executive Board

Teri Shepherd


Jim Brown

Board Member

Ron Carson

Founder & CEO

Kevin Bhatt

Board Member

Aaron Schaben


Coaching & Consulting

Jaclyn Peal

Vice President, Business Consulting

Jessica Harrington

Executive Business Coach

Jamie Hopkins

Managing Director, Carson Coaching and Director, Retirement Research

J.J. Peller

Business Coach

Joanna Swanson

Vice President, Advisor Development

Brenda Tellier

Director of Event Experiences

Barb White

Event Experiences Coordinator

Pam Burwell

Senior Operations Associate

Diana Koger

Client Relationship Specialist

Mindy Dalrymple

Client Relationship Specialist

Tammy Breitenbach

Executive Business Coach

Scott Wood

Executive Sales Coach

Bobby Steinau

Vice President, Business Consulting

Michael Rose

Executive Business Coach

Greg Opitz

Executive Business Coach

Scott Conroy

Managing Partner, Coaching & Consulting

Jason Carver

Vice President, Mergers & Acquisitions

Sarah Cain

Vice President, Coaching & Consulting

Business Development

Justin Starnes

Senior Vice President, Sales & Distribution

Mark Page

VP, Strategic Partner Development

Morgan Mithlo

Business Development Consultant, Southeast

Tyler Hamik

Business Development Consultant, West

Steven M. Laska

Vice President, Business Development, East

Andy Larson

Business Development Consultant, Central South

Lisa Synowicki

Director of Business Development Operations

JP Mortenson

Business Development Consultant, Central North

Chelsie Morales

Associate Vice President, Business Development, West

Jessica Brooks

Associate Vice President, Business Development, Central South

Ethan Goff

Associate Vice President, Business Development, Central North

Katie McGuire

Associate Vice President, Business Development, East

Kristi Harrison

Vice President, Business Development, Central South

Jessica Perez

Vice President, Business Development, West

Dani Slattery

Senior Business Development Associate

Randy Harrison

Vice President, Business Development, Central North

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