Clearly describe the issue or challenge that is currently impacting users or business processes. Be specific about the root cause. Example: "Customers are experiencing delays in processing payments due to manual steps, leading to increased support calls and dissatisfaction."

Outline your idea in detail. What is the new feature or change you'd like to see implemented? How would it function? Example: "Automate the payment process by integrating a real-time payment confirmation system with a user-friendly dashboard."

Specify how this idea will contribute to achieving organizational objectives, such as increasing revenue, improving NPS, or increase in CWM organic growth. Example: "By automating the payment process, we can reduce support calls by 20%, improving customer retention and enabling scalability for future growth."