As the Vice President of Marketing Communication for Carson Group, Joe is responsible for brand reputation, strategic communication, and driving the corporate narrative, messaging, and voice of Carson Group. Since graduating with a degree in Journalism/Advertising from the University of Nebraska-Omaha, he has spent the majority of his career in public relations, advertising, and corporate marketing – and has led major campaigns for a variety of clients, from one of the Midwest’s largest banks to well-known tech startups in Silicon Valley.
Joe also acts as copywriter for Carson Group and directs key messaging for Carson Group’s program offerings. He consults on marketing strategy with advisor firms, speaks to audiences around the country on branding, coordinates promotion and visibility of Carson Group’s national Excell conferences, and leads the firm’s PR strategy. A source of inspiration for him comes from the ability to craft a compelling message that moves people – and seeing those results first-hand by helping other firms find their brand potential through the modern-day marketing.