Jud Mackrill is the Chief Marketing Officer for Carson Group. He is passionate about building digital strategies and powerful tools to enhance the lives of advisors to effectively grow their firms.
Jud was introduced to financial services when he began working at Orion in 2004, where he served in a number of roles, including heading up technology implementation. Through this role he gained tremendous insight into both advisor and client pain points. He solved for the most common issues facing advisors through technology via excellent user experiences and superior communication. Creating advisor solutions became a personal passion as Jud led the Orion team’s marketing and product design.
In 2015, Jud co-founded Mineral Interactive with his wife, Kim. Together, with a team of strategists, writers, designers and developers, they helped advisors across the country amplify their message to those who need to hear it most, and turned digital presences into real growth. The Mineral team was honored to be named Winner, Best Advisor Innovation, Fuse 2017 and XYPN Fintech Champion 2018.
Jud and Kim reside in Omaha and have four school-aged children. He enjoys spending time with his family, biking, walking, spicy food and Nebraska Football.