Your Advisor Services Team


Laura Pierson

Managing Partner, Content & Events

Laura is the Managing Partner of Carson Group Coaching and joined the firm in 2006. She leads the organization in all aspects of the business including top-line and bottom-line growth, day-to-day execution of strategic goals, and overall operations of several departments including marketing, events, executive business coaches, and client service. Her primary responsibility on a macro level is to ensure the direction of the company aligns with the mission of helping advisors find their purpose and realize their individual meaning for growth and success, both personally and professionally.

Laura has been a driving force in the financial services world for over 15 years, both on the advisor and institutional realms of the profession. She has over a decade of executive leadership experience and speaks to audiences of advisors and business owners about topics related to creating and sustaining team engagement, driving new business growth, and operational efficiency. She is also a frequently – sought after resource on the habits of elite advisors given the exclusive community of Carson Group Coaching members she serves.

Laura graduated Summa Cum Laude, Phi Beta Kappa from Drake University. Prior to joining Carson Group Coaching, she led the institutional retirement plans division for a major insurance and financial services company. Laura and her husband, have two beautiful little boys. In their pre-child life, you could find them globe-trotting to locations such as Costa Rica, Iceland, Italy, and other locations throughout Europe and the U.S. They hope to resume some of these travels in a couple decades when homework and paying for college aren’t their primary focus.