Carson Group
Outlook 2023: What Does the Rest of the Year Have in Store?
2023 has gotten off to a strong start for investors, with stocks bouncing back and inflation continuing to ease. But there have also been some bumpy periods that have rattled the markets, including the recent collapse of Silicon Valley Bank. With the first quarter behind us, what does the rest of 2023 have in store? …
Carson Group
March 31, 2023
The Four Most Popular Marketing Solutions for Financial Advisors
Financial advisors spend an average of 3% of their revenue on marketing. Yet 56% of advisors say they receive no clients from their marketing efforts, according to the latest Cerulli Report. It’s time we fixed that. There isn’t one financial advisor marketing solution that is going to work for everyone. Creating a marketing plan …
Carson Group
March 28, 2023
Adopt These Seven Proven Digital Marketing Strategies for Financial Advisors
Now is the time to engage in digital marketing for financial advisors. In fact, it’s no longer an “optional” activity; whether or not you are participating online, your target audience and potential clients are there, conducting online research to find a financial advisor. The goal of digital marketing is to develop a strategy that ensures …
Carson Group
March 17, 2023
Our Favorite Financial Advisor Tools to Add to Your Tech Stack
As financial advisors grow their businesses, their operational needs can drastically change, along with the need to provide competitive services. That’s where financial advisor technology comes in. The best financial advisor tools will enhance your processes, save you time and money and foster connections with clients about their specific goals. Today’s technology offerings can …
Carson Group
March 14, 2023
Things to Consider When Finetuning Your Processes
I coach an advisor who wanted to start doing monthly surge meetings. He was thinking of grouping an intense workload of client meetings for two weeks, followed by a two-week break from meetings where he focused on business development. And while surge meetings can be great for some advisors, you absolutely need to have the …
Carson Group
March 8, 2023
How to Find an Advisor Back Office Solution that Works for Your Firm
As an advisor, your time is best spent on activities that grow your practice and use your core skills, like networking, meeting with clients and handling their financial planning. However, running a practice also involves considerable back-office, non-client-facing work such as the onboarding of new accounts, tracking and handling compliance requirements, and managing scheduling and …
Carson Group
February 21, 2023
The State of Women in Wealth Management Report: Key Findings
This post is part of a series discussing the findings of the 2022 State of Women in Wealth Management Report. In early 2022, my colleague Julie Ragatz, Ph.D., and I embarked on a research journey together. Our goal? Dive into the experience of women working in wealth management to uncover the barriers to entering and …
Carson Group
February 9, 2023
Market Update: How 2023 Could Hinge on Inflation Control
The new year brings fresh hopes for investors and the markets, but also the threat of a recession, lingering worries about inflation and other uncertainties. Is the market volatility of 2022 behind us? Is inflation finally under control? What else should advisors be prepared for? Join Carson’s Ryan Detrick, Chief Market Strategist, and Sonu Varghese, …
Carson Group
January 30, 2023
Communication Tips to Improve Your Life and Business
“It’s not what you said, it’s how you said it.” Have you ever been on the receiving end of this statement? I certainly have. And it’s a reminder that there’s much more to effective communication than just the words we say. The Corporate Finance Institute notes that effective communication can help you in all aspects …
Carson Group
January 23, 2023
Why Financial Advisors Should Delegate to the Gig Economy
Advisors are wearing too many hats. And in many cases, they make their team members wear too many hats, too. But there’s a way to do less, elevate your practice and delegate so you can take off some of those hats: tap into the gig economy. Investopedia says the gig economy is based on flexible …
Carson Group
January 9, 2023