Articles authored by Samantha Allen

Email marketing for financial advisors is a powerful way to engage with clients and prospects. By leveraging the benefits of email marketing, financial advisors can stay top of mind, provide valuable content and foster trust – ultimately driving business growth. However, a successful strategy entails more than just writing down your thoughts and hitting “send.” …

Now is the time to engage in digital marketing for financial advisors. In fact, it’s no longer an “optional” activity; whether or not you are participating online, your target audience and potential clients are there, conducting online research to find a financial advisor. The goal of digital marketing is to develop a strategy that ensures …

There are ample reasons why webinars should be part of a financial advisor’s content marketing strategy – the convenience, the efficiency, the brand-building, to name a few. A successful, well-thought-out webinar has the power to transform your business. Clients and prospects can click a link and have direct access to your expertise. No waiting around, …