Carson Unveils Unified Brand Identity and Mission to Simplify Advice

carson group

OMAHA, Neb., Jan. 30, 2019 /PRNewswire/ — Carson, a leading provider of advisor solutions and wealth management services for investors, today revealed the firm’s new brand mark, further emphasizing its focus and mission to simplify advice and remove the friction that often exists in the client/advisor relationship. The new visual identity demonstrates Carson’s streamlined advisor offering, more closely aligns the firm’s mission with its dual audience, and empowers advisors to be more available, helpful client advocates.

The logo and color palette have been reinvented with a modern, simplified design to reflect Carson’s core values of putting the client first and simplifying advice. The mark itself illustrates two mirrored angles that converge, representing Carson’s forward-focused mission of client-centric innovation through the creation of both an advisor “pane of glass” and an investor “pane of glass”. The intersection of these panes symbolizes Carson’s unified purpose to serve advisors – and by extension their clients – with a seamless, unified experience. All these new characteristics came together to pay homage to Carson’s family of brands while simplifying the story and bringing clarity to those who want to better understand the relationship between Carson Coaching, Carson Partners, and Carson Wealth.

To learn more about Carson’s new look and logo, go to:

“At Carson, our values are king,” said Jud Mackrill, Chief Marketing Officer at Carson. “We believe our visual identity really needed to align with our values and mission. We believe this new mark does that by focusing the core aspects of our mission – to simplify and unify the client experience, as well as the advisor experience.”

Carson Wealth, the firm’s Omaha-headquartered financial planning and investment management firm that now has 13 offices around the country, also updated its brand mark to align with Carson’s new direction. The enterprise-wide branding refresh – which also includes Carson Coaching and Carson Partners – is the most recent move in the organization’s fast start to 2019 to strengthen its advisor offering and further consolidate its messaging to a national audience.

In coordination with the firm’s new look is a revamped website ( and a seamless interface for those exploring how to engage with Carson Coaching, which now consists of a community of 5,000 advisors, and Carson Partners, which includes 196 advisors in more than 100 office locations across the country. Carson manages $7.8 billion in assets under management.