“Avatar” and “Avengers: Endgame” sit as No. 1 and No. 2 on the list of the highest-grossing movies in history (not adjusted for inflation). Both have taken in over $2.5 billion dollars at the box office. “Endgame” became China’s highest-grossing foreign film of all time just a few weeks after being released this spring. Both movies paint a scene for the future of business for financial advisers, and the tagline is this: Experience is important. “Endgame” was the culmination of years of build-up: “Iron Man” in 2008 was the first of 22 movies that led up to, well, the end of the game in the Marvel Cinematic Universe — and the end of a huge planning phase for Disney.

Nothing is or ever has come close to what Disney has built in the MCU. Technology has been deemed a disrupter to the traditional movie theater and cinematic experience. Companies like HBO, Netflix and Hulu are delivering top-notch productions to your home. Movie theaters have responded by adding restaurants, full-service bars and comfy recliners. But despite these tech disruptions and accommodating additions, certain types of movie experiences like that of the MCU are thriving.

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