Everyone has three to five ideal client types (personas), whether you realize it or not. Knowing who those people are and what they do can help make your marketing strategy efficient and cost-effective. But understanding who those people are and what interests them can be difficult and incredibly time-consuming.
Whether your personas are busy business executives, widows or retirees, this collection will tell you who they are, what drives them and how to attract them. So stop wasting time and money on generalized marketing efforts and start targeting your ideal clients today.