Surviving the Next Major Market Correction

Technology is constantly changing and always evolving. Advisors feel the pressure to stay on top of the latest trends in fintech and offer the best products for their clients. But if you’re chasing the tail of technology, you’ll end up falling down a rabbit hole of options or burning a hole in your wallet. Don’t become Lewis Carroll’s Alice in the overwhelming fintech Wonderland. You don’t need to be on the bleeding edge of technology, Advisor Case Study: Positioning for Tomorrow's Client Landscape. As technology evolves, more players will enter the field, causing disruption and perhaps oversaturation. How can advisors learn which technology will still be afloat – let alone exist – in a few years? Do Your Due Diligence To begin your due diligence process, you’ll want to accomplish three things up front: Reach out to your network administrators for recommendations on technology solutions or vendors. Conducted an informal internal audit to determine the most reasonable option based on your budget and needs. Research to see what technology solutions exist in our profession and what other companies are using. You’ll need a general idea of the landscape that …

You may have noticed we’ve changed the look and feel of our Carson materials, including a new logo and an updated design of our website. It’s all part of a major rebrand – and the culmination of months of hard work. But a brand isn’t just colors and a logo. It should be treated as a living, breathing thing. Brand Building Guide to help you with your brand analysis. It’s a value-based exercise that will help you find what is most important to your stakeholders and your clients. This is just to get you started. You may also want to complete: Competitive Analysis What are the biggest companies in our space doing? What are the fastest-growing firms doing? You want to be unique and offer fresh perspectives. However, you should also keep an eye on others in our profession. Client Personas Refresh Who are you targeting with your brand? Is it too broad? Too narrow? Study the type of client you want and adapt your brand to meet that audience. Market Positioning Study This goes hand in hand with your mission statement. Are you operating within a niche in …

We are still fresh into 2019 and I’m looking forward to all the upcoming industry conferences this year. I wasn’t always a conference-goer, but I changed my tune when I experienced firsthand the personal and professional benefits reaped by attending. They’re a great place to connect with people and you return to your business inspired, energized and bursting at the seams with ideas. That’s the key to a successful conference experience – taking one or two ideas away from each conference to implement at work. I encourage and challenge you to re-invest in yourself in 2019. Schedule time out for personal development and growth. What better way to do that than attending some of my all-time favorite industry conferences. I’ll be at all of these either as a speaker or attendee. See you there!   1. I’m a little biased here, but Barron’s Independent is top shelf. This invite-only conference for top independent advisors is always a good time. (March 20-22, 2019 | Salt Lake City)   3.  FPA Annual Conference was really good last year, this year should be no different. (Oct. 16-18 | Minneapolis)   5. The @t3techhub on Twitter for …

Carson Partner firms are now able to drop their FINRA registration and solely operate as an Investment Advisor Representative of the RIA. Through this offering, which we’re calling the Carson Brokerage Solution, we will purchase and service your brokerage book of business while you keep your client relationships. By using this approach, you won’t have to send clients with brokerage or insurance business to other firms that may have a competing interest for the clients’ assets. The true value of the service comes in the resources you save by cutting ties with a broker/dealer – and its requirements. More streamlined audit and compliance experience Fewer continuing education requirements No more broker/dealer fees No more secondary marketing reviews No more duplication of operations work and submissions. download our overview sheet, which includes more information on selling your brokerage business and contact information for the Carson Brokerage Solution …