Seven Reasons December Should Be a Strong Month for Stocks
“I go back to December all the time.” Taylor Swift from her song Back to December I’m going to sound like an old guy, but can you believe it is December already!? Last week saw one of the best weeks of the year for stocks, as it was your typical late November seasonal strength. The …
The Growing (and Evolving) Use of AI
The use of artificial intelligence in modern workplaces is growing and evolving. Two recent studies – McKinsey’s ‘The state of AI in 2025’ and Perplexity’s ‘Perplexity at Work’ – offer some insights into both trends and help illustrate the breadth of AI adoption. AI Has Become an Imperative The use of AI in the workplace …
The Toll We Pay To Invest
First off, happy day before Thanksgiving! We hope everyone has a fun day with family, turkey, naps, and football. My Bengals are on in the evening, so odds are they’ll ruin my day, but we’ll see. Now let’s get to it. After a 38% rally in about six and a half months, the S&P 500 …
Business Management
Top Women Financial Advisors Reveal 5 Career-Changing Lessons
Have you spent years working in a restrictive environment where you felt stymied? You paid your dues—waiting to go independent. You may have felt like you were on an island, trying to do everything alone. The truth is, there are many women financial advisors who can commiserate with you. Carson’s new 2025 State of Women …
Planning with Pride: How Advisors Can Better Serve the LGBTQ+ Community
By Carson Group, in collaboration with Laura LaTourette, CFP®, Managing Partner, Senior Wealth Advisor, Family Wealth Management Group The LGBTQ+ community in the U.S. represents a significant and growing economic force, with an estimated $1.4 trillion in annual purchasing power – making it one of the most financially influential demographics in the country. Yet despite …
Flip the Script: How Sponsors Can Increase Representation of Women in Wealth Management
In her more than two decades in the financial services industry, Clara Sierra hasn’t had many sponsors. “I’ve had many, many, many mentors,” said Sierra, who is a senior director at Moody’s Analytics. “But I would say I have only had two sponsors.” As a woman and as an Afro-Latina, sponsors are few and far …
Marketing
Six Key Steps to Creating an Effective Financial Advisor Marketing Plan
It’s easy to be equal parts dazzled and overwhelmed by the fast-evolving world of marketing and the many ways to get the word out about your financial advisory business. Videos, podcasts, social media and webinars are all on the radar of financial advisors who appreciate the power of marketing to grow their business. In reality, …
Best Practices for Harnessing the Power of Email Marketing for Financial Advisors
Email marketing for financial advisors is a powerful way to engage with clients and prospects. By leveraging the benefits of email marketing, financial advisors can stay top of mind, provide valuable content and foster trust – ultimately driving business growth. However, a successful strategy entails more than just writing down your thoughts and hitting “send.” …
Lead Generation for Financial Advisors: How to Generate, Develop and Convert Leads for Your Firm
Lead generation for financial advisors is a critical component of a successful growth strategy, but it requires a thoughtful approach if you want to avoid wasted effort and connect with qualified prospects. A good lead generation strategy will leverage digital advertising, event networking, connecting with centers of influence and other mediums, but how can you …
Compliance
Understanding the SEC Marketing Rule for Financial Advisors
In late 2020, the SEC announced that it had finalized changes to its Marketing Rule for financial advisors. The amendments create a single rule that replaces the pre-existing advertising and cash solicitation rules. The rule’s broadly drawn limitations and principles-based provisions are designed to accommodate the continual change in technology and ever-expanding ways in which …
Staying on Top of SEC Marketing Rule Changes
Changes to the Securities and Exchange Commission’s “Marketing Rule” recently went into effect, and they impact everything from testimonials to the definition of an “advertisement.” Staying in compliance with these rule changes can be challenging for advisors, but our on-demand webinar “Staying on Top of SEC Marketing Rule Changes” can help you stay on track. …
How SECURE 2.0 Act Shifts the Retirement Planning Landscape
The SECURE Act brought big changes to retirement planning when it was signed into law in 2019. Now, its sequel – dubbed SECURE 2.0 Act – has just passed as part of the 2023 budget. Though SECURE 2.0 Act’s changes to the retirement landscape aren’t quite as sweeping as the original, there’s still plenty advisors …
Technology
How Female Financial Advisors Leverage Technology for Growth
If you are a female financial advisor who is not leveraging technology to help build your clientele, you might want to rethink your strategies. Carson’s 2025 State of Women in Wealth Management report reveals an overwhelming 89% of female wealth managers acknowledge technology played a significant role in their success—both in the office and at …
Power Your Technology and Enhance the Client Experience with Data
Thanks to rapidly advancing technology, financial advisors have access to more data than ever before. But trying to sift through that data and actually use it to enhance your business and client experience can be a challenge. How can you be sure you’re measuring the right metrics, or interpreting the data correctly? How can you …
Our Favorite Financial Advisor Tools to Add to Your Tech Stack
As financial advisors grow their businesses, their operational needs can drastically change, along with the need to provide competitive services. That’s where financial advisor technology comes in. The best financial advisor tools will enhance your processes, save you time and money and foster connections with clients about their specific goals. Today’s technology offerings can …
Investments
Seven Reasons December Should Be a Strong Month for Stocks
“I go back to December all the time.” Taylor Swift from her song Back to December I’m going to sound like an old guy, but can you believe it is December already!? Last week saw one of the best weeks of the year for stocks, as it was your typical late November seasonal strength. The …
The Growing (and Evolving) Use of AI
The use of artificial intelligence in modern workplaces is growing and evolving. Two recent studies – McKinsey’s ‘The state of AI in 2025’ and Perplexity’s ‘Perplexity at Work’ – offer some insights into both trends and help illustrate the breadth of AI adoption. AI Has Become an Imperative The use of AI in the workplace …
The Toll We Pay To Invest
First off, happy day before Thanksgiving! We hope everyone has a fun day with family, turkey, naps, and football. My Bengals are on in the evening, so odds are they’ll ruin my day, but we’ll see. Now let’s get to it. After a 38% rally in about six and a half months, the S&P 500 …
Financial Planning
Understanding, Educating and Building Trust with the Hispanic Community
As one of the fastest-growing demographics in the U.S., Hispanic Americans continue to play a larger role in the U.S. economy each year. They’re enjoying more purchasing power and are on track to accumulate a staggering $113 trillion in wealth by 2050. What’s more, while Hispanic Americans make up 20 percent of the population, less …
Financial Planning Software for Advisors: What You Need to Know to Streamline Your Business and Engage Your Clients
As financial advisors aim to provide more value to their clients, they’ve turned to technology to boost efficiency while providing more comprehensive services. But knowing what to use and when can be a puzzle. In the wide world of financial planning software for advisors, knowing what best fits your firm can be difficult. At …
Niches for Financial Advisors – How to Find Your Ideal Client
If you’re establishing or growing your practice as a financial advisor, you’ve likely heard that gearing your services toward a specific client base can accelerate your growth. Indeed, niches can offer several significant benefits, like helping you build connections and trust with clients. Niches for financial advisors are virtually unlimited. They can include clients …
M&A
Know Your Worth | Buy, Sell, or Partner? What Advisors Needs to Consider
Michael Belluomini and Mike Wieger welcome Jessica Polito, founder of Turkey Hill Management. Jessica has spent more than a decade advising on M&A in the wealth management space and brings a unique perspective shaped by a commitment to providing unbiased guidance to firms navigating one of the most complex decisions they’ll ever face: whether to …
Know Your Worth | M&A Market Trends Every Advisor Should Know
Michael Belluomini and Mike Wieger are joined by John Orsini from MarshBerry. We start by getting to know John a little better; his path into the wealth management space and how MarshBerry has become a key player in the advisory M&A landscape. From there, the conversation shifts to private equity. John recently contributed an article …
Know Your Worth: Anatomy of the Deal
Join Carson’s Michael Belluomini, SVP, Mergers & Acquisitions, and Mike Wieger, VP, Mergers & Acquisitions, as they dive into the structure of a typical M&A deal. Topics of Discussion: The differences between upfront, retention, and growth earnouts. The strangest deal terms and new wrinkles they’ve encountered. The present value of a deal and why headline …
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