It can be tough for an advisor to stand out in today’s digital world. Sure, there are more avenues than ever to raise awareness of your firm – both paid and free – but they’re as loud and overcrowded as the trading floors of 50 years ago during a buying rush.
People see 5,000 ads every day. How are you supposed to make your voice heard with all that noise?
Effective advisor marketing in the digital age requires a strategy that fits your firm, your audience, your targeting preferences and your desired outcomes.
That’s why we put together Carson’s Guide to Effective Marketing. It features all of our latest and greatest insights on marketing, with an advisor’s perspective.
The book is designed to be used a reference source, so it’s broken down into easy-to-find sections like: