Answers to commonly asked questions regarding Carson Partners
We enable advisors to outsource many of the tasks that a) they don’t do well, or b) aren’t the best use of their time (e.g. technology, marketing, M&A, compliance, investments, etc.) so they can focus on the things that matter most: serving existing clients and winning new clients.
Clients log into their online portal and give permission for their advisors to manage their investment selections. Those accounts will show up on Orion statements and in the Carson Client Experience (CX). Carson CX helps our partners better connect to their clients. The digital experience seamlessly connects to the in-person experience.
Yes. Our team of investment professionals and Chartered Financial Analysts on staff are solely responsible for investing – they don’t have client responsibilities or have to manage a business. It’s hard for an advisor to grow their business and also compete with those who are managing investments and doing research full time. With Carson, you are able to focus on serving your clients and growing your business. Learn more about Carson’s investment experience.
Fees are billed quarterly through advisory accounts at TDA and Fidelity.
Quarterly fee billings are done in advance on period end market values.
Yes, e-signatures are used and allowed on forms such as account applications and agreements.
Advisors will submit trade requests through the Carson internal processes when they want to buy in, change a strategy, or when they need to request cash. The Carson Trading team will create the required trades based on the strategy selected and execute the orders at the custodian. When the Investment Manager makes changes to the strategy allocations, the Trading team will place those trades for all accounts in the strategy and no action needed from the advisor.
Carson Marketing creates an annual marketing plan that defines deliverables such as survey tools, ads, website enhancements, campaigns, event support, a content calendar, and more. If partners wish to create custom campaigns or content outside of the plan, they can reference the marketing menu of services to determine how they can leverage the marketing team for support or which third party vendors and platforms are approved for use.
No, but ~$50M or more in advisory assets is required to be a standalone partner.
We require minimums for advisors to have separate office locations. This goes for both advisors joining Carson directly, and for advisors joining with an existing Carson Partner. There are exceptions to the rule, but we require strategic rationale for the exception.
The performance history goes as far as the performance history that Orion has in their system.
All designations are subject to review and approval from CWM, LLC and Cetera (if your office will be affiliated with Cetera), to ensure they are not misleading and fall in line with State of Nebraska guidance as it pertains to advertising of designations, i.e., email signature block, business card, website, etc.. Most common designations are already approved by CWM, LLC and Cetera, especially if they are accredited (ex. CFP).
This is reviewed on a case by case basis.
Step 1: Training Needs Analysis – Early on in the 10-week transformation prep period, we conduct phone interviews with the new partner office to learn about:
Step 2: Custom Training Plan – We take what we learn from the needs analysis and put together a custom training plan for your office. The plan summarizes what we plan to train on, who will be trained on each topic and the timing of the training sessions.
Step 3: Training Plan Execution – We split up the actual training of an office in three phases to ensure we train on the most relevant topics based on how and when you use our systems.
The following is included in our tech stack with custom development: Salesforce.com, Orion, eMoney, Egnyte, MyRepChat, Holistplan and Smarsh.
Yes, you can join Carson directly or partner with an existing office. We also do minority acquisitions for firms of certain size, scale and qualifications. If you’re looking to sell in the near term, merging with or selling to a Carson partner is your best option. Learn more about our M&A and succession planning solutions here.
Additionally, there are different levels of partnership:
Carson has a dedicated Mergers & Acquisitions team that helps sellers and buyers explore their options for no additional fee. If you are looking to sell or in need of a succession plan, our M&A team works with you to understand your options and can even facilitate things for both internal transitions of equity/sales and external sales.
If you are a buyer, our M&A team acts as your M&A team. They help with evaluating, structuring and negotiating M&A deals on your behalf, and even facilitate lending solutions, although Carson does not finance transactions directly.
If you are not already part of the Executive Business Coaching program when you join, we do not assign a Carson Coach. You work with your Business Consultant who might engage a Carson Coach on specific occasions.
This is contingent on approval from CWM, LLC and Cetera (if your office will be affiliated with Cetera). If you want to share, there is some due diligence needed in order to affirm that client privacy is in place.